persuasion and negotiation

Understanding persuasion and negotiation with 10 examples to become a better manager

As a manager, it’s essential to understand how to effectively persuade and negotiate with employees, clients, and stakeholders. Both skills are crucial to achieving business goals, building relationships, and creating a positive team dynamic. In this post, we will dive deep into persuasion and negotiation, explaining what they are, highlighting the differences between them, and providing examples of each. By the end of this post, you will better understand how to use your newfound knowledge to handle difficult situations, create opportunities, and make better decisions. So, let’s get started with our first question – What are negotiation and persuasion? 

What Is Negotiation?

Negotiation is a process in which two or more parties communicate, intending to reach an agreement that satisfies all parties involved. Negotiation is a crucial aspect of personal and professional life, as it helps people find mutually beneficial solutions to conflicts and achieve their goals.

Pros of Negotiation:

  • Finding mutually beneficial solutions: Negotiation can help parties find solutions that benefit everyone involved, leading to more harmonious relationships and improved outcomes.
  • Enhancing communication skills: Through negotiation, individuals can improve their communication skills, including active listening, persuasion, and conflict resolution.
  • Resolving conflicts: Negotiation can help resolve disputes by finding common ground and reducing tension between parties.
  • Building relationships: Successful negotiation can establish strong relationships built on trust, respect, and mutual understanding.
Cons of Negotiation:

  • Time-consuming: Negotiation can be a time-consuming process, as it requires both parties to communicate effectively, listen to each other, and find common ground.
  • Risk of failure: Negotiation can fail if parties cannot find common ground or if one party is unwilling to compromise, leading to a breakdown in communication and further conflicts.
  • Power imbalance: Negotiation can be unfair if one party holds more power than the other, leading to an unequal outcome that favors the stronger party.
  • Emotional stress: Negotiation can be emotionally stressful, especially if parties have a history of conflict or if the negotiation involves high-stakes decisions.

What Is Persuasion?

Persuasion is convincing someone to adopt a particular belief, attitude, or behavior. Persuasion involves using communication and argumentation techniques to influence an individual’s perception and decision-making process.

Pros of Persuasion:

  • Effective communication: Persuasion requires effective communication skills, which can help individuals articulate their ideas more clearly and effectively.
  • Increased influence: Persuasion can increase an individual’s impact, enabling them to persuade others to support their ideas, beliefs, or goals.
  • Improved negotiation skills: Persuasion can improve an individual’s negotiation skills, enabling them to reach mutually beneficial agreements in personal and professional settings.
  • Positive change: Persuasion can lead to positive change by influencing people to adopt new ideas or behaviors that benefit themselves and others.
Cons of Persuasion:

  • Manipulation: Persuasion can be used to manipulate individuals into adopting beliefs or behaviors that may not be in their best interest.
  • Ethical concerns: Persuasion can raise ethical concerns, mainly when individuals use persuasive techniques to promote harmful or unethical ideas or behaviors.
  • Resistance: Persuasion can be ineffective if the individual being persuaded is resistant to change or is not open to new ideas.
  • Overconfidence: Persuasion can lead to overconfidence, where individuals become overly confident in their ability to persuade others, leading to hubris and arrogance.
Take the free persuasion self-assessment to know your level of persuasion abilities!

Examples of Negotiation and Persuasion

Here are 5 examples of negotiation: – 

  • Negotiating a higher salary or better benefits package during a job offer or performance review.
  • Negotiating a deadline extension with a client or vendor due to unforeseen circumstances or delays.
  • Negotiating the terms of a contract with a new supplier or service provider to ensure a fair price and favorable conditions.
  • Negotiating the scope and budget of a new project with stakeholders to ensure that everyone’s needs and expectations are met.
  • Negotiating a flexible work arrangement with your employer, such as remote work or a compressed workweek, to improve work-life balance
Here are 5 examples of persuasion: –

  • Persuading a colleague to support your idea for a new project by highlighting its potential benefits and addressing any concerns they may have.
  • Convincing your boss to invest in new equipment or technology to improve productivity and save the company money in the long run.
  • Persuading a problematic client to renew their contract by offering additional services or discounts and emphasizing your company’s strengths.
  • Encouraging a team member to take on a challenging task by highlighting the potential for growth and learning opportunities.
  • Persuading upper management to implement a new policy or procedure by presenting compelling data and making a solid business case. 

Difference between Persuasion and Negotiation

The primary difference between persuasion and negotiation is their focus. Persuasion is focused on changing the other party’s beliefs or attitudes, while negotiation is focused on finding a mutually acceptable solution to a problem.

Persuasion often involves emotional appeals and rhetorical techniques influencing the other party’s perception and decision-making process. For example, it is used to convince the other party to take a particular action or adopt a specific belief or attitude.

Negotiation, on the other hand, is a process of reaching an agreement through communication and compromise. It involves discussing the issues at hand, identifying areas of common interest, and finding solutions that meet the needs of both parties. Negotiation requires a high level of cooperation and compromise to reach an agreement that satisfies both parties.

Another difference between persuasion and negotiation is the level of cooperation involved. Persuasion can be one-sided, where one party tries to convince the other to agree with their viewpoint. On the other hand, negotiation requires a high level of cooperation and compromise to reach an agreement that satisfies both parties.

In summary, persuasion and negotiation are different processes with different goals, techniques, and outcomes. Persuasion is focused on changing the other party’s beliefs or attitudes, while the negotiation is focused on finding a mutually acceptable solution to a problem through communication and compromise.

How to become better at negotiation?

  • Understand the other party’s needs and motivations: Before entering a negotiation, it’s essential to understand what the other party hopes to achieve and their priorities. By doing so, you can tailor your approach and proposals to meet their needs better, making it more likely for them to agree to your terms.
  • Focus on creating win-win outcomes: Effective negotiation isn’t about dominating or overpowering the other party but finding a mutually beneficial solution. Look for ways to create value for both parties and aim for a compromise that satisfies everyone’s needs.
  • Develop strong communication skills: Communication is critical in any negotiation, so it’s important to practice active listening, clarify your understanding, and express your ideas clearly and persuasively. Avoid making assumptions and seek to understand the other party’s perspective before making your points.
  • Prepare thoroughly: Negotiation requires preparation and planning, so gather all the relevant information and data before entering a discussion. Anticipate potential objections or challenges and develop counterarguments and alternatives in advance.
  • Be willing to walk away: Sometimes, reaching a mutually beneficial agreement may not be possible, and knowing when to walk away is essential. You can avoid getting stuck in a flawed agreement by being prepared to leave a deal that isn’t in your best interest.

How to become better at persuasion?

  • Know your audience: Effective persuasion requires understanding the needs and preferences of your audience. Then, tailor your arguments and approach to fit their personalities, values, and perspectives.
  • Use emotional appeals: People are often motivated by their emotions, so using emotional appeals can be a powerful tool in persuasion. Appeal to their values, sense of fairness, or desire to make a difference to make a compelling case for your proposal. However, be careful not to rely solely on emotional appeals, as they can sometimes backfire if not backed up by facts and logic.
  • Build credibility and trust: People are more likely to be persuaded by someone they trust and respect. Build your credibility by demonstrating your expertise, integrity, and reliability. Be transparent and honest in your communication and follow through on your promises.
  • Use evidence and data: Persuasion is more effective when backed up by evidence and data. Use facts, statistics, and research to support your argument and provide concrete examples to illustrate your points.
  • Be open to feedback and adjust your approach: Persuasion is an iterative process, and it’s essential to be available for feedback and adapt your strategy as needed. Listen to objections and concerns and be willing to modify your proposal or approach to meet the needs of your audience better.


In conclusion, it’s essential to understand that persuasion and negotiation go hand-in-hand when managing people and situations. The ability to convince people and arrive at a mutually agreeable outcome makes a manager’s job easier. Persuasion is useful when you want someone to see your point of view convincingly, and negotiation is beneficial when both parties wish to arrive at a win-win outcome. Knowing when to use each technique is essential to getting the best results.

How strong are your persuasion skills?

Find the effectiveness of your persuasion ability with the free assessment from Risely.

Frequently Asked Questions

What are negotiation and persuasion skills at work? 

Negotiation and persuasion skills are essential for success in the workplace. Negotiation involves reaching mutually beneficial agreements, while persuasion involves convincing others to take a specific action. Effective negotiation and persuasion skills can help individuals to build relationships, resolve conflicts, and achieve their goals in the workplace. 

Why are negotiation and persuasion necessary?

Negotiation and persuasion are essential because they allow individuals and groups to effectively communicate their needs, interests, and goals to others and to find mutually beneficial solutions to conflicts and problems. Effective negotiation and persuasion skills can lead to more successful business deals, improved relationships, and better outcomes in various personal and professional situations.

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